MIKE’S HARD SOCIAL
Nobody drinks lemonade when they’re miserable. Think about it. A bottle of Mike’s Hard Lemonade can be an escape to the Bright Side; a journey where every twist of the cap welcomes a smile and glimpse into the surreal, celebratory, and unquestionably happy.
Behold: 13 minutes of turtle-eating-watermelon goodness to cap off the return of Mike’s Hard Watermelon. Chow time starts around the 8 minute mark.
And lastly, an animated poster used to promote a summer-long giveaway via social.
AGENCY: HAVAS CHICAGO
GCD: Benny Jackson
ACD: Eric Kripas
AD/DS: Paul Domingo
CW: Tim Babb