MIKE’S HARD SOCIAL

Nobody drinks lemonade when they’re miserable. Think about it. A bottle of Mike’s Hard Lemonade can be an escape to the Bright Side; a journey where every twist of the cap welcomes a smile and glimpse into the surreal, celebratory, and unquestionably happy.

Behold: 13 minutes of turtle-eating-watermelon goodness to cap off the return of Mike’s Hard Watermelon. Chow time starts around the 8 minute mark.

And lastly, an animated poster used to promote a summer-long giveaway via social.

AGENCY: HAVAS CHICAGO

GCD: Benny Jackson

ACD: Eric Kripas

AD/DS: Paul Domingo

CW: Tim Babb