paul domingo
art. directed.
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mike's hard lemonade

 

MIKE’S HARD :30s

Sometimes memes, early internet humor, and weirdness can overwhelm a conversation. But that’s not to say that Mike’s Hard should take themselves too seriously. For their new campaign in 2019, mike’s set out to remind folks that regardless of race, circumstance, age, color, creed, or location, there’s always happiness to be found in the world.

 

MIKE’S HARD TV TAKEOVER

To help launch their newest campaign for 2019, Mike’s came to us wanting to do something special for its fans in North Platte, Nebraska. The brief? Celebrate the town and people of North Platte for a full three minutes of local airtime. Special guest star: yours truly

Covered by: NBC Lincoln, and NBC North Platte.

 

S(AD) BLOCKER

Have you guys seen the news lately? It’s gross. So we came up with a simple solution to remind people that good things still happen in the world. Working in tandem with the 2019 campaign launch, S(ad) Blocker was a partnership with the Washington Post to give their readers the option to “filter” bad/sad news with real, curated feel-good news stories.

Covered by: AdWeek, Forbes, and Reel Chicago.

 
 

AGENCY: HAVAS CHICAGO

ECD: Tim Nolan

ACD: Eric Kripas

AD/DS: Paul Domingo

CW: Tim Babb