paul domingo
art. directed.
new-balance-logo.png

new balance

On the way to a goal some seek help, or ask others for direction. But the ones who reach it never ask for it. They run for it.

 

IT'S ON YOU

On the way to a goal some seek help or ask for direction. But the ones who reach their goals never ask for it. They run for it.

 

TREAD 100: THE APP

The Tread 100 app gets people running by incentivizing a weekly climb of 10 miles, towards the overall goal of 100 miles in 10 weeks.

If you make the 10 mile goal at the end of each week, you get a free Tread 100 prize!

 

THE PRIZES

Tread 100 edition shoes come packaged in sweet limited edition boxes. Anyone can win, but people who register their Tread 100 edition New Balance shoes and reach their weekly 10 miles get even cooler prizes.

 

AD / Illustrator: Paul Domingo

CW: Phil Fattore