paul domingo
art. directed.
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mike's hard lemonade

 

MIKE’S HARD SOCIAL

Nobody drinks lemonade when they’re miserable. Think about it. A bottle of Mike’s Hard Lemonade can be an escape to the Bright Side; a journey where every twist of the cap welcomes a smile and glimpse into the surreal, celebratory, and unquestionably happy.

And lastly, an animated poster used to promote a summer-long giveaway via social.

AGENCY: HAVAS CHICAGO

GCD: Benny Jackson

ACD: Eric Kripas

AD/DS: Paul Domingo

CW: Tim Babb